Your Mum is an Equality Illusion

Your Mum is an Equality Illusion

“Seriously, you read one chapter of that book and you think that you’re a feminist now?” – my ex boyfriend, 2011.

To me, ‘gender equality’ is something that has been masked onto the face of Western culture.

Unfortunately I can still hear a muffle from it’s mouth shouting “Get your tits out!” as feminists try and progress. The 21st Century has seen rapid developments in terms of gender equality such as, women working alongside men, both genders share household duties and definitions like “misogyny” and even “sexual harassment” exist. However, I’m still unconvinced that we’ve reached an equal society in which women are not discriminated against purely due to their biological make-up.

I’m concerned about the way in which women are valued – how their bodies are objectified, sexualised and commodified, the characteristics of femininity and how they’re attributed to silliness and lack of seriousness, and of course, the general ‘eye-roll’ contemporary society has attached to the term ‘feminism’. What should stand as a powerful word of strength, optimism and prospect, it’s often linked to feelings of pestiferousness, totally dismissing the importance is has in cultural progression. Thanks to the media’s portrayal of the hairy-legged, ‘liberal college student’ and angry woman, my academic work and personal identity is a mockable stereotype.

Coming from an academic background in media, politics and sociology, and now working in broadcasting and journalism. I am interested in the lifestyles, values and social norms of people who have been subjected to regulated imagery which is supposed to reflect the way in which we live. Is the media an accurate representation of who we are?

It seems ‘easy’ to point fingers at the music videos that have rappers swiping credit cards in between dancer’s butt-cracks (that actually happened…), the television programs that encourage university students to flash their tits on their Spring-Break holiday and the other television programs that use romantic interest as a means to contest women against one another as the main perpetrators of sexism, but exactly how much is pop-culture responsible for the way that we perceive women’s equality?

I aim to raise awareness of the lack of gender equality in the 21st Century and highlight the media’s role within this issue.

Just as Lykke Li does rivers, please follow my blog, Your Mum is an Equality Illusion, my Twitter, @sophieverass – and if you like looking at pictures of people drinking $2.50 Jägerbombs at late-night Canberra venues, or monuments around the Nation’s Captial, why not my Instagram? @sophieverass